Subscription Categories

MIA 2023You'll have access to the phone, email addresses and Twitter accounts for key editors and newsrooms at all the daily, weekly, monthly newspapers, magazines, digital news platforms, radio and television stations in Alberta for one year. You'll be able to contact reporters via email or their Twitter accounts with the click of a button.

The online version of the Media in Alberta directory is formatted in such as way that each and every one of the 450 + media outlets in Alberta are displayed on their own separate web page. You can print out the pages of your prospective media outlets in order to keep notes AND copy the contact information from any field into your own email client or email service provider. 
Annual Subscriptions: $125

This subscription is best suited to an organization that wants to send out one to three media releases a year and is not interested in pitching stories to individual reporters.

Alberta Media DirectoryYou'll have access to Excel spreadsheets of the Media in Alberta directory with full contact information for editors, reporters, show hosts, and news anchors at the daily, weekly newspapers, magazines, digital platforms, radio and television stations in Alberta. Download the most recent version of the media in Alberta lists and import any or all records into your email client or email service provider to create your own targeted media list.

This subscritption consists of spreadsheets not available by download on this website. The spreadsheets are delivered to subscribers manually, within one business day of their purchase.

Two delivery options

OPTION #1 > 1 TIME DOWNLOAD of the most recent version of the spreadsheets | OPTION #2 > one year access to and UNLIMITED DOWNLOADS of the continuously updated spreadsheets and automatically receive all updates in real time throughout the year. From $175 for 1 X download of the media listings for the Greater Calgary or Edmonton area to $750 for unlimited downloads and real time updates of all the media in Alberta listings throughout the year.  

 Please call 780-695-5675 if you would like to take a peek at the spreadsheets before you purchase your subscription.

This subscription is best suited to an organization that wants to send out more than three releases and year and, in addition, wants to pitch their own stories to individual reporters. Included in this subscription is a review of the media lists together and compiling a Top 10 list of reporters most likely to be interested in your news.

Media in Alberta subscriptionsI'll REFORMAT the text and images of your release(s) into an elegantly designed and custom branded HTML and DISTRIBUTE them to the appropriate reporters, editors and news producers at the newspapers, magazines, digital news platforms, radio and television stations in EDMONTON OR CALGARY, and offer you my best advice on strategy, content, targeting, timing and headlines for each.

Subscriptions range from $175 for the distribution of one release to $750 for distributing up to eight releases in the greater Calgary or the greater Edmonton area throughout the year.

Please note: You need to be a verifiable staff member for a government or nonprofit organization in Alberta in order to purchase this subscription.

This subscription is best suited to an organization that wants to send out more than three releases and year and, in addition, wants to pitch their own stories to individual reporters. Included in this subscription is a review of the media lists together and compiling a Top 10 list of reporters most likely to be interested in your news.

Subs Full Service Distribution ABI'll REFORMAT the text and images of your release(s) into an elegantly designed and custom branded HTML and DISTRIBUTE them to the appropriate reporters and editors at the newspapers, magazines, digital news platforms, radio and television stations in ALBERTA and offer you my best advice on strategy, content, targeting, timing and headlines for each.

Subscriptions range from $250 for the design and distribution of one release to $950 for up to eight releases throughout Alberta throughout the year,

Please note: You need to be a verifiable staff member for a government or nonprofit organization in Alberta in order to purchase this subscription.

This subscription is best suited to an organization that wants to send out more than three releases and year and, in addition, wants to pitch their own stories to individual reporters. Included in this subscription is a review of the media lists together and compiling a Top 10 list of reporters most likely to be interested in your news.

2022 publicity packageTo earn and sustain the interest of the media you need to come up with a media publicity plan and identify, follow and get to know your ideal reporters and then begin pitching exclusive newsworthy stories to them from time to time, in the same way you want to keep in touch with any other important potential supporter. Successfully attracting media attention is a matter of your organization building relationships with reporters over time, a marathon, not a sprint. There will always be reporter, editors, show hosts and news producers covering your good cause. I can help you find them, inform them and persuade them to produce newsworthy stories on your behalf.

Media Pitch Package Details:

    1. Consult on Communication Strategies & Complete Media Publicity Plan Template Together
    2. Research & Write Media Release and Story Pitch Ideas for Your Approval
    3. Design & Distribute Media Release to Reporters, Editors and News Producers
    4. Craft & Deliver Story Pitches to Selected Reporters, Editors and News Producers
    5. Follow Up with Reporters, Editors, News Producers by Phone or eMail
    6. Draft after action report and offer recommendations for the next publicity package

Purchase one of these subscriptions and together we'll consult on your communications strategies to see how earned media can advance your mission. Then we will create your media publicity plan together from which we will craft and I will distribute media releases on your behalf and pitch your newsworthy stories to your ideal reporters, show hosts and news producers at daily and weekly newspapers, magazines, radio and tv stations and digital news platforms anywhere in Alberta. From $750 for one pitch to $2500 for twelve pitches ($210 / pitch), follow ups and preparing you for interviews over the term of your subscription.

 The prcoess wil begin with the first of two hour or so long private sessions scheduled a week or so apart.  In the first session we will discuss your news story and your other planned communication tactics so I know how your earned media outreach fits into your overall plan and can easily amplify your efforts. In the second session, a week or ten days later, we'll brainstorm newsworthy story ideas for me to pitch to the media that are aligned to your mission, ideal audiences and communication objectives. This is my special sauce and what I think is my greatest strength. I know the kinds of stories that attract media attention and how to think outside the box. I have a great batting average because I don't swing until I am sure I'll hit the ball out of the park for your cause.

Please note: You need to be a verifiable staff member for a government or nonprofit organization in Alberta in order to purchase this subscription.

This subscription is best suited to an organization that wants me to do all the work e.g. creating your media publicity plan with your input, crafting and distributing media releases, pitching stories to the media, arranging for media interviews for your spokesperson, and preparing you or your spokesperson for interviews.

Media ReleasesIf your nonprofit has an interesting story to tell or a news announcement that warrants media attention and you want help putting together your media release, I am at your service. I will ask you questions, conduct research, suggest multimedia elements and write your media release for you. After your media release is approved, you can decide if you prefer to distribute the release yourself, have me distribute it on your behalf or purchase any of my other services listed here.

Please allow five business days to complete the writing process and get your media release formatted for email delivery and approved before you would like your media release distributed.

Fee: $250

Questions or want to place your media release writing order? Please call 780-695-5675.

Social media trainingIs it time to tune-up your social media communications? By now you, like most nonprofits, have set up Facebook, Twitter, LinkedIn, Instagram and other social media accounts and have assigned someone to post content to them now and then. They have a respectable amount of likes and followers but you still aren't sure if this time and effort is well spent. How could you know if you don't yet have a strategic plan to achieve your communications objectives? I can help!

At the end of 2 - 90 minute webinars you'll emerge with a fully developed social media plan so you can use these powerful communication channels effectively for ccommunications and fundraising along with a guide to best practices for each.

Fee: $175 + $50 per additional person from the same organization. 

Questions or want to schedule your social media tune-up? Please call 780-695-5675.

Media Publicity Tune UpCrafting a media publicity plan is the best -- if not the only -- way to achieve media publicity success with the least amount of time and effort. Over the course of two 90 minute webinars, we'll develop a media publicity plan together. We'll set goals and objectives, determine the ideal audiences, develop story ideas, craft key messages,and identify the reporters, editors and news producers at daily, weekly newspapers, magazines, digital news platforms, television and radio stations in Alberta most likely to be interested in your news.

By the end of the second webinar you'll have a targeted and strategic media publicity plan that incorporates both traditional and social media along with a detailed contact list and deep background on your Top 10 ideal reporters, editors and news producers in Alberta.

Fee: $175 + $50 per additional person from the same organization

Questions or want to schedule your media publicity tune up? Please call 780-695-5675

female reporter300wPitching stories to the media is a skill that requires creative thinking, persuasive communication skills, applying the principles of newsworthiness and clearly stating how your story idea benefits the reporter's viewers, listeners or readers. Over two 90 minute webinars, spaced two weeks to a month apart, you'll learn the five step plan to successfully pitch your stories directly to the reporters, editors, show hosts, and news producers at the newspapers, magazines, radio and television stations, and the new digital news platforms in Alberta.

By the end of the second webinar you'll know exactly how to find the newsorthy stories in your organization and how to pitch them to reporters, editors and news producers at newspapers, magazines, radio stations, tv stations and digital news platforms in Alberta.

Fee: $175 + $50 per additional person from the same organization

Questions or want to schedule your pitching stories tune up? Please call 780-695-5675