Privacy Policy

Privacy and Information Use

This policy explains how Mediainalberta.ca handles information shared by readers and contributors, including contact forms, optional mobile consent, analytics data, and directory submissions.

Text Messaging

SMS and Mobile Communications

If you provide a mobile number, Mediainalberta.ca may send automated text messages related to updates or offers. Message frequency may vary, and message or data rates may apply. To opt out, reply “STOP” to any message.

Mobile opt-in information is not shared with third parties or affiliates for marketing or promotional purposes. Service providers may help support communication or customer service operations, but text messaging originator opt-in data and consent are excluded from other sharing categories.

Information We Collect

Information We Collect from You

We may collect information you choose to provide when you subscribe, send a message, suggest an outlet, or submit details connected to an Alberta media resource.

We may also collect limited technical information such as IP address, browser type, operating system, and site activity through analytics tools. This helps us understand how people use the site and usually does not identify you personally.

You can learn more about how Google Analytics collects and processes data here.

Depending on the form, you may be asked for your name, email address, mailing address, phone number, outlet details, or story context. You may also browse anonymously. If Mediainalberta.ca is acquired by or merged with another company, information may transfer as part of that change, and notice will be provided before it becomes subject to a different privacy policy.

How Information Is Used

What Do We Use Your Information For?

Information collected through the website may be used to respond to messages, review submissions, improve operations, provide requested services, and communicate about an inquiry or lead you sent.

Personal information will not be sold, exchanged, transferred, or given to another company without consent, except when needed to provide a requested service, operate the website, or meet a legal obligation.

The email address you provide may be used to reply to your note, follow up on a submission, or send updates when you have asked to receive them.

Security

How Do We Protect Your Information?

We use reasonable safeguards intended to protect personal information submitted through the website and reduce unauthorized access, misuse, or disclosure.

Disclosure

Do We Disclose Any Information to Outside Parties?

We do not sell, trade, or otherwise transfer personally identifiable information to outside parties. This excludes trusted providers who help operate the website, support communications, or provide related services, so long as they agree to keep the information confidential.

Information may also be released when appropriate to comply with the law, enforce site policies, or protect rights, property, or safety. Non-personally identifiable visitor data may be used for analytics, advertising, or similar operational purposes.

Third Party Links

External Websites and Links

Articles and directory entries may link to outside sources, coverage, outlets, or services. Those websites have their own privacy practices, and Mediainalberta.ca is not responsible for their content or activity. Feedback about external links is welcome.

Third Party Services

Service Providers and Processing

Third party providers used by Mediainalberta.ca generally collect, use, and disclose information only as needed to perform the services they provide.

Certain providers, including payment gateways or processors if used, may maintain their own privacy policies for information needed to complete a transaction.

You should review the privacy policies of any third party provider you interact with to better understand how your information may be handled.

Some providers may be located in a different jurisdiction than you or Mediainalberta.ca. If you proceed with a third party transaction or leave the website, your information may become subject to that provider’s policies and the laws where it operates.

Advertising and Cookies

Remarketing and Google Ads

Mediainalberta.ca may use remarketing or tracking cookies from third party vendors, including Google Ads. These tools can allow ads or reminders to appear on other websites after someone visits, including through Google’s Content Network and similar platforms.

Third party vendors, including Google and Facebook, may place cookies in web browsers to serve ads based on previous visits.

Cookies and similar technologies may also be used by certain third party companies to help tailor advertising or measure activity across related services.

For example, Google remarketing may be used to reach previous visitors while they browse other websites within Google’s content network.

Any data collected through remarketing or advertising tools will be used in accordance with this Privacy Policy and the privacy practices of the applicable vendor.

Directory and Submission Information

Personal, Outlet, and Submission Information

A directory submission may include contact information, outlet details, coverage links, location, and context about an Alberta media resource. This information is reviewed internally and is not shared outside Mediainalberta.ca unless needed to provide a requested service, evaluate a submission, or comply with applicable obligations.

Policy Scope

Online Privacy Policy Only

This online privacy policy applies to information collected through the website and does not apply to information collected offline.

Changes to Our Privacy Policy

If this privacy policy changes, the revised version will be posted here.