Magnetic Media Publicity Plans for NonProfits

Getting your local media interested in what your nonprofit organization is doing so you can attract more supporters and generate more resources for your cause takes thinking like a reporter, finding the topics that will appeal to a large number of people, tagging onto breaking news elsewhere, and personalizing the story. And it takes having the benefit of having developed a earned media publicity plan. As soon as you register for the webinar, you'll receive a fill-in-the-blanks media publicity plan template to review and complete as much as possible before the session. By the end of the webinar, you'll have all the blanks filled in or at least know what you still need to know (or to find out from the powers-that-be) and thereafter enjoy the benefit of having a plan to effortlessly earn media attention for your nonprofit over the next year and beyond. 

You'll learn to:

• Set your SMART objectives
• Match your objectives with the right journalist(s)
• Pitch your stories to a warmed up journalist
• Amplify the newsworthiness of your stories
• Develop your key messages to suit the audience
• Explore which of the 30 or so media communication tools best to employ
• Integrate your earned media publicity plan with social media communications
• Measure the success of your efforts
• and much more...

Within one business day of your registration or sooner, I will send you an invitation to the webinar's Basecamp project space on which you will find the handouts, templates and other resources to review before, during and after the session so you can get ahead start.  You will also find a short questionnaire to complete by the Friday before the session (thus earn the $20 early bird discount > see below), so I can learn more about you and your objectives before we get together.

You will receive the ZOOM invitation link first thing in the morning of the webinar sent to the email address you used when you registered. Upon entry, your video will be enabled and your microphone will be muted. When the webinar starts, I will ask you one at a time, alphabetically by first name, to unmute and introduce yourself so we can get to know each other better before we begin. This webinar is limited to six participants. 

Register by the Friday before the workshop and you'll save $20 and I will have ta chance to get to know you better before the session. The early bird discount will automatically be deducted in the shopping cart.